I’m a creative copywriter and editor with more than seven years’ experience in content creation and editorial for both print and digital. I’ve worked in London, Hong Kong and Jersey (old, not new) and am currently based in Amsterdam.
Having worked everywhere from Burberry to Bonusprint I’m an expert at crafting content for ecommerce. I’ll turn my hand to anything from £6,000 coats to mugs with your face on. From emails and social campaigns to blogs and catalogues, if it’s got words, it’s quite likely I’ve written it.
My editorial work includes working on the launch of a women’s lifestyle title in Hong Kong and assisting the fashion department at Britain’s biggest selling monthly glossy.
Tone of voice guides are second nature to me having created and implemented them at a number of brands (including creating a 37-page brand bible for albelli) and I can quickly switch from kooky to corporate.
Albelli, Boden, Bomb Petite, Burberry, East Magazine, Disney, Farfetch, Feel Unique, Hong Kong Markets Organisation, House of Fraser, John Lewis, Littlewoods, Marks & Spencer, Maxims’ Restaurant Group, MR PORTER, NET-A-PORTER, Quill content, Secret Sales, Selfridges, Tula LTD, Ümran Aysan Resort Wear, White Stuff, Woman & Home magazine