I'm Sarah

I’m a creative copywriter and editor with more than ten years’ experience in content creation and editorial for both print and digital. I’ve worked in London, Amsterdam, Hong Kong, Jersey (old, not new) and am currently working remotely. If you need words, feel free to get in touch.  

Having worked everywhere from Burberry to Bonusprint I’m an expert at crafting content for ecommerce. I’ll turn my hand to anything from £6,000 coats to mugs with your face on. From emails and social campaigns to blogs and catalogues, if it’s got words, it’s quite likely I’ve written it.


My editorial work includes working on the launch of a women’s lifestyle title in Hong Kong and assisting the fashion department at Britain’s biggest selling monthly glossy.


Tone of voice guides are second nature to me having created and implemented them at a number of brands (including creating a 37-page brand bible for Albelli) and I can quickly switch from kooky to corporate.

Some links

Find out more about how I work here

Take a look at my full CV here

And finally, get in touch here

My clients

Albelli, All Luxury Apartments, Boden, Bomb Petite, Bonusprint, Burberry, East Magazine, Disney, Farfetch, Feel Unique, Filippo Loreti, Hong Kong Markets Organisation, House of Fraser, John Lewis, Littlewoods, Marks & Spencer, Maxims’ Restaurant Group, MR PORTER, NET-A-PORTER, Out and About Jersey, Quill content, ReSnap, Secret Sales, Selfridges, TOMS, Tula LTD, Ümran Aysan Resort Wear, Werkspot, White Stuff, Woman & Home magazine

Contact me

sarahemimansell@gmail.com  |  07311741851

© 2020 by Sarah Mansell